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KVKK / Privacy Policy – Clarification Text

This document explains how Alfa Merdane Kağıçuk San. ve Tic. A.Ş. (“Alfa Merdane”) collects, uses and protects personal data. The company acts in accordance with the Turkish Personal Data Protection Law (KVKK No. 6698) and other related laws.

1. Legal Basis

Personal data is collected and processed according to KVKK No. 6698, the Law on the Regulation of Electronic Commerce, the Turkish Penal Code and other consumer protection regulations.

2. How Data is Collected

Personal data is collected through our website, mobile applications and cookies, based on user consent and legal obligations.

Cookies are used to:

• Improve website usage,

• Personalize content,

• Provide promotions and campaigns,

• Analyze user preferences.

Users may disable cookies via browser settings, however some functions of the website may not work properly.

3. Use of Cookies

Cookies remember preferences, keep your session active, and help us improve your browsing experience. They are also used for marketing, statistics and personalization.

4. Third-Party Cookies

Third-party cookies may be used for advertising and re-targeting. These cookies help show relevant ads based on previous browsing behavior. Users can disable them through browser settings.

5. Purpose of Processing Personal Data

Personal data may be used for:

• Identity verification,

• Communication and notifications,

• Fulfilling legal and contractual obligations,

• Improving services and customer satisfaction,

• Providing campaigns and personalized offers,

• Conducting marketing analysis,

• Customer support and complaint management.

6. Data Security

Personal data is stored securely under the control of Alfa Merdane. Technical and administrative measures are taken to prevent unauthorized access. Regular penetration and security tests are carried out.

7. Sharing Personal Data

Personal data is not shared with third parties without consent, except where legally required. It may be shared with authorized public institutions or business partners when necessary for service delivery.

8. Your Rights Under KVKK

You have the right to:

• Learn if your data is processed,

• Request information about it,

• Request correction or deletion,

• Object to automated processing,

• Request compensation if misused.

9. Updates

This policy may be updated in case of legal changes. The latest version will always be published on our website.

10. Keeping Data Accurate and Up to Date

You are responsible for keeping your personal data accurate and current. You can contact us to update your information.

📧 For requests: info@alfamerdane.com